Tag: Google Ads

Writing effective Google ads requires you to be an artist and a scientist. Success is a combination of knowing what will draw your audience in and writing it down in a total of 300 characters or less. If this seems beyond your reach, don’t panic. As a top Digital Marketing Agency in London, we’ve put …

Unfortunately, getting clicks is only half of it. Your ads aren’t effective if they fail to generate any profit. Luckily, however, one of the most helpful and underused techniques to improve your Google paid search campaign is to focus on your Return on Ad Spend (ROAS). By connecting the amount you spend on a campaign …

Google is enhancing the placement and visibility of Shopping ads on YouTube, the company announced Tuesday. In addition, Showcase Shopping ads are also appearing in other placements and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads.   This lets brands advertise their products and services right in the YouTube …

Do you want to venture into the eCommerce world? Are you planning to launch your eCommerce business? Or maybe you are working on doubling down on your eCommerce sales/revenue? Whatever your situation is, we’re here to help… If you’re planning to start your own eCommerce store but you’re hesitant to jump the bandwagon due to …

Whether it’s just you or whether you manage a team of marketers, staying motivated and working efficiently is super important. It can often be easy to burn out when the workload becomes too much, which is why you need to have tactics in place to get the most from your team and keep everyone happy …

Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …

Google has launched a new website on June 27, marking International Small Business Day. A web portal designed to make it easier for entrepreneurs to find business tools and services. It’s part of Grow with Google, the initiative Google launched in October 2017 to help people develop the skills they need to find work or …

Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects. Marketers can utilize this Google ads new feature and their company’s existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out. Google Ads has recently also added …