Tag: Google

Anatomy of a Data Fall Federal privacy legislation is on the horizon, and third-party cookie deprecation is inevitable, even with Google’s delays. This shift means you need to adapt your campaign targeting and performance measurement strategies across channels now. Embrace first-party data to avoid putting your brand at a disadvantage. As the leader of Wpromote’s …

First impressions are crucial. Whether you’re a small local business or a large retail chain, the first thing people see when they search for your name on Google is your Google Business Profile. This guide will show you how to optimize your Google Business Profile to enhance your online presence and highlight what your business …

Consensus among marketers is clear: measurement is becoming more challenging. While certain brands adhere to last-click attribution, others grapple with the constraints of multi-touch attribution. Many express frustration with ongoing privacy-related data changes, hoping for a chance to catch up. However, you possess the authority to shape your brand’s measurement future. To achieve this, seize …

Paid media will become synonymous with automation and AI AI will play a pivotal role in powering various forms of paid media, employing machine learning to excel at what it does best: experimenting with an extensive range of ad types and configurations that surpass human capacity. This includes fine-tuning bidding strategies to optimize impact and …

Business owners are always put in a position to take risks that are beneficial to the company. Playing it safe isn’t a guaranteed win, but there are some bad risks that will cause even worse consequences. When you go the cheap route with backlinks, one of many things will happen. The Pitfalls of the Cheapest …

Having the best links directing traffic to your content is hands down among the two top criteria Google considers in its search algorithm. Put another way, you receive a marketing boost your content needs to get more eyeballs on it after you integrate outreach link building. The idea is to naturally provide more quality information …

“One dirty fish spoils the whole pond”… This phrase is so apt for SEO as you might be doing all of the right things to improve rankings but a single small mistake can hold you back. But don’t fret! Just select the right SEO tool and know exactly where you are lacking and what you …

What has the power to transform business? Data collaboration when executed in a way that preserves privacy and enhances customer experiences at scale. We can’t deny the role that data collaboration will have to play in 2023 marketing successes as the industry navigates economic uncertainty, ever-evolving customer expectations, and new privacy legislation. Let’s discuss further …