News
Facebook Publishes a Gen Z Consumers Marketing Guide
As millennials are getting old, a younger generation is now hitting the workplace worldwide. Generation Z, or Gen Z, were born between 1995 and 2015, and they’re the next age group to affect purchasing power. According to the latest Facebook report, Gen Z consumers are already estimated to influence some $143 billion in spending in …
Indicators
The Top Influential Factors That Converts Generation Alpha Into Consumers, 2019
The Alpha generation is overloaded with messages from brands, choosing the right channels including relevant trusted advisors like online influencers will be critical if you want to cut through all the noise to reach the next generation of shoppers. But just as important is ensuring that the journey from social media to a site is …
Researches
Generation Alpha: Preparing for the Future Consumer Report, 2019 | WundermanThompsonCommerce
The Alpha generation without defined characteristics and with the certainty that they will be immersed in a connected world, this generation refers to those who were born after the year 2010. They can be children from generation Y or Z generation. The Alpha generation is far from being just the next generation’s name or the …
Researches
The Youth of the Nation: Global Trends Among Gen Z, 2019 | GlobalWebIndex
The structure of markets has changed. In today’s markets, it is necessary to analyze the consumers’ profile in order to appeal to consumers or compete with other companies and survive against them. Today’s changing consumer structure reveals the differentiation of consumption habits as well. Generation Z, which is included in the young age profile of …
Researches
The Digital Consumer In Asia, 2018 | Tofugear
Asia is already one of the world’s largest e-commerce marketplaces and continues to grow rapidly. However, there is a wide diversity among economies in e-commerce development. The majority of shoppers in Asia prefer to shop online rather than in stores, although the extent of this varies by each country. While Millennials were most in favor …
Indicators
Top Generation-Z Digital Shoppers Brands Advocacy Reasons, 2019
With a focus on independence and originality, Gen Zs are not typically label focused. Furthermore, this demographic does not share millennials’ appreciation for the brand loyalty scheme. In the electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth comments and messages to other …