Guides
The New Metrics for Email Marketing | Adobe Experience Cloud
Engaging email is strategic email Strategic email is engaging email and traditional email campaigns often fall short of being strategic. To add real value, email marketers must utilize more effective metrics. The right metrics not only refine what and when you send emails but also allow you to evaluate the effectiveness of your marketing strategies. …
Researches
Accelerate your customer’s journey: How thought leadership influences the decision to buy | longitude
Is your business ready to compete for the most important deals? Take a moment before responding, and reflect on two key points: how the process of selecting a strategic partner has evolved, and the increasing expectations of buyers. To consistently secure strategic transformation deals, it’s crucial to grasp how purchasing decisions are made: We surveyed …
Indicators
Generating Engagement is The Main Benefit of Influencer Marketing With a Rate of 48%, 2019
Influencer marketing engagement is Important in digital marketing, the coming of the internet and social media has changed the entire marketing and advertising industry. Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations by sharing an influencer’s content, you’ll soon gain their attention and they’ll begin sharing yours, putting your message in front of …