Tag: Gen Zers

High-quality of products is the top factor effects on Gen Zers to become brand advocates (51%). Rewards (like discount and gift) are the followed factors by a rate of 42%. But it worth to know that 37% of Gen Zers will engage in advocacy out of a simple love for the brand, while 32% will …

44% of Gen Z smartphone users in the US indicated that discount offers remain the top reason to enhance the in-store shopping experience, while about 36% would like to use their smartphones in stores to get information about loyalty programs. Only 27% would like to see retailers use the smartphone to display inventory count for all …

For Gen Z who lives near to the internet, free delivery has the biggest influence on them to purchase online for 64%. Quick & easy checkout process, other consumers reviews, discounts and easy returns policy are the followed forced factors by a rate of 40%, 38%, 36% & 35% respectively.

Nowadays Millennials and Gen Z are not engaging brands on one single channel. There are multi-channel to meet consumers with the right message at the right time in the right place. In North America, Millennials and Gen Z are most active on Facebook (Millennials: 65.57% vs Gen Z: 43.80%). They are active also on Instagram, Snapchat, Twitter, …

Gen Zers are the first generation to have never spent a single day without the internet, cell phone or computer. It’s a fact that smartphones are central to Gen Zers’ online lives. A vast majority of Gen Zers owns smartphone device (96%), followed by pc/laptop, tablet, and smart TV with rates of 96%, 75%, 30% & 24% respectively. …