Tag: Gen Y

A recent survey conducted by Checkout.com on 1,500 UK shoppers demonstrated the shopping behaviour of all generations to gain a better understanding of how they shop, how they feel when shopping, how long they spend shopping, what influences their perception of brands, and how they like to pay. Take a glimpse at the top line …

Over two-thirds of millennials use Samsung or Apple smartphones with high expectations for their devices. Scared of being disconnected, long battery life is the most important feature, followed closely by camera quality and shatter protection. 67% of the U.S. millennials are using their smartphones mostly to make phone calls, while 64% indicated that they are using …

96% of all Americans have made an online purchase at some point in their lives and 80% have done so in the month previous the survey. Online shopping became just as popular as in-store, with 51% of Americans indicated that online is their preferred way to shop. But this doesn’t go hand in hand with data …

Beauty Fans are defined as internet users who have a strong interest in beauty products and aged between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more. 90% of the beauty fans have visited YouTube during the month before the survey. 66% of those fans who have …

Beauty Fans are defined as internet users who have a strong interest in beauty products, aged between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more. The below points explains the demographics, lifestyles and online behaviors of beauty buyers on a global scale: 23% of internet users …