Tag: Gen X

Influencer marketing is on a meteoric rise Over 80% of marketers agree: influencers play a critical role in their social media strategies, according to a Q3 2023 Sprout Pulse Survey. However, the same survey reveals that nearly half of marketers find it challenging to gauge the impact of their influencer campaigns. Many are uncertain about …

1- AI influencers will complement & coexist with human influencers Consumers and influencers are not yet fully embracing AI influencers. Over half of consumers express distrust towards brands using AI influencers, or struggle to differentiate them from real people. However, interest in AI influencers rises to 46% among Gen Z. While many influencers fear losing …

Consumers underestimate the impact influencer marketing has on their buying decisions Only 16% of consumers consider influencer marketing the most influential factor in their buying decisions. However, nearly half report making purchases daily, weekly, or monthly due to influencer posts. In fact, 86% of consumers make at least one purchase inspired by an influencer each …

Consumers across generations have different expectations Do you know what your audience wants? Most consumers, especially Millennials, Gen X, and Baby Boomers follow influencers who share their personal values and appear genuine. However, Gen Z is different—only 35% value authenticity, while 47% prioritize follower count. This generation is more focused on measurable credibility rather than …

Introduction The more things change, the more consumers engage Consumers’ appetite for content remains insatiable, even as the social media landscape grows increasingly complex. By the end of 2023, 38% of social media users are expected to increase their platform usage in 2024— and all indications show that this prediction is right on target. Compared …

A recent study showed that 87% of all consumer spending in the US still occurs offline, but digital plays an important role in consumers’ offline purchase decisions. 39% of digital consumers visited a brand’s website, while 36% read customer reviews, and 33% attempted to price match the product online, with 32% finding the brand on …

Conducted in partnership with Socratic Technologies, Worldpay has conducted a survey on over 1000 consumers to understand their shopping behavior and preference during their holiday shopping season 2018. The respondents varied from males, females, Gen Z, Millennials, Gen X, Baby Boomers, and also Retirees. Snapshot of the Holiday Shopping Insights in 2018: 76% of consumers plan …

Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …