In line with other emerging economies, the Saudi e-commerce market has been experiencing significant growth and development over the past few years. Saudi Arabia’s B2C e-commerce spending grew also making the country one of the largest e-commerce markets in the MENA region. This strong growth of B2C spending is driven by high levels of the …
The Millennial generation (those how born between 1980 and 2000) is a more influential segment in the Middle East than in other countries. There are 2 billion Millennials around the world and 86% of them are living in emerging markets. To get a better understanding and a deeper insight into the Millennial mindset in both UAE …