Articles
5 Qualities to Look for in a Game Development Company
When you decide to build your own game, and you don’t have the necessary expertise in-house, finding the right game development company is crucial to the success of your project. This article will explore 5 important qualities to look for when hiring a game development company: expertise, communication skills, technical proficiency, creative vision, and adaptability. …
Articles
The Main Challenges of Metaverse Game Development
The news about tech giants investing in metaverse development ignited a lot of discussions about its potential use cases. GameDev has turned up at the forefront of the metaverse implementation, as this industry has always been the one to adopt new technologies for better user experience. While the full-scale visionary image of the metaverse is …
Researches
Something for Everyone: Why the Growth of Mobile Apps Is Good News for Brands, 2017 | Ipsos MORI & Google
The increasing number of smartphone users worldwide has led to a tremendous increase in the number of apps that consumers use on their phones. Consumers glued to their mobile devices thanks to the better, smarter handsets, faster connections and enjoyable feature and functions that apps may offer. In the same context, brands should be prepared for …
Researches
Marketing to Millennials, 2018 | Fluent
In general, any business endeavor requires you to have a good understanding of your customers’ needs and wants. When marketing to Millennials in the USA, 15% of respondents said they stopped purchasing from a brand because the brand “Did not understand them”. So, marketers need to know more than their names, ages and incomes. You need …
Researches
User Engagement With the Top 100 Mobile Gaming, 2017 | Iterable
Mobile gaming becomes now a key driver of growth for the gaming industry thanks to the rapid growth of mobile and smartphone devices during the last decade which led to huge investments in the gaming industry. Read the points below to gain knowledge about the impact of this industry: Indicators: 62% of smartphone owners install …
Researches
The New Faces of Gaming, 2017 | ISFE & Ipsos Connect
It is obvious that young people are the most common games users, but there is a rise in gaming among older generations. On the other hand, the smartphone has made gaming more accessible & desirable for a wider age group than ever before. Most people are on their smartphones and a few of them are …