Influencer marketing is booming and brands are dedicating more resources to influencer marketing because it really works. There is a continued widespread adoption of influencer marketing indicates that the channel is becoming an integral part of the marketing mix and is not just a passing fad. An extensive deep-dive study analyzed over 2M Instagram feed …
When you decide to build your own game, and you don’t have the necessary expertise in-house, finding the right game development company is crucial to the success of your project. This article will explore 5 important qualities to look for when hiring a game development company: expertise, communication skills, technical proficiency, creative vision, and adaptability. …
The news about tech giants investing in metaverse development ignited a lot of discussions about its potential use cases. GameDev has turned up at the forefront of the metaverse implementation, as this industry has always been the one to adopt new technologies for better user experience. While the full-scale visionary image of the metaverse is …
We can see that people seek more alternate forms of entertainment during the COVID-19 pandemic, gaming saw impressive growth in 2020, while gaming culture, more generally, has continued to expand and underpin many of the rising trends across the web. You can miss out on great opportunities if you are trying to reach younger audiences, …
A major breakthrough in online media has been achieved and has risen steadily in recent decades. Having the latest insight into key trends is critical to lead an effective strategy. GlobalWebIndex’s entertainment flagship reports provide the most important insights and the latest figures for online entertainment behaviors around the world. The report investigates how media …
PlayStation, Xbox, Nintendo Wii, and more are all an evidence that the gaming technology has completely transformed into a huge market among players of all ages. The games industry has clear business incentives to take the lead in reshaping the digital media landscape shaded by on-the-go advantage offered by mobiles. Take a quick glance at the …
The increasing number of smartphone users worldwide has led to a tremendous increase in the number of apps that consumers use on their phones. Consumers glued to their mobile devices thanks to the better, smarter handsets, faster connections and enjoyable feature and functions that apps may offer. In the same context, brands should be prepared for …
Heavy gamers in India are considered as the gamers who spend more than 30 minutes/month on online gaming. 66% of them are below 24 years old, while 16% are between 25 & 30 years old. 87% of them are males and only 13% are females. 88% of those heavy gamers prefer using mobile devices for …