Customers’ attention is shifting to social media to connect with friends, share their experiences, as well as engage with brands, attempting to make competing for their attention extremely difficult. A strong social listening strategy is essential. Brands can use this to analyze rich consumer conversations in order to gain a better understanding of their likes, …
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The world is facing a crisis nowadays due to the swift spread of COVID-19. It is obvious that there are a lot of industries and economies have been affected by COVID-19. There have been a lot of changes in our lives, students started remote learning as well as workers who started to work from home. …
E-commerce is reshaping the global retail market. Today, e-commerce across multiple categories like Fashion, Electronics, FMCG and others account for about US$2.8 trillion, some 10% of the global retail market. But what the current drivers of FMCG e-commerce and what the e-commerce market look like by 2022. Nielsen has launched this study that analyzed the …