Today, businesses and advertisers have many available options for their digital marketing mix. Yet, few are having a moment quite like Instagram Video Ads. More than 2 million advertisers use Instagram to reach the social network’s 1 billion active users at a time. Moreover, statistics saw an 80% increase in time spent watching Instagram videos. …
Recently, when the COVID-19 started to spread out rapidly worldwide and when people had to stay home and work remotely, even kids have been studying online; social media platforms have decided to interfere and either to entertain people or to help them and even to help businesses amid the crisis. In light of that, many …
The Ramadan digital marketing season in full swing, it’s just weeks away from now. This holy month is the busiest ad season of the year in MENA region and also some other countries like Indonesia, Singapore, and Malaysia. The standout content that truly engages an audience has the power to drive shopping decisions for the …
It’s the time to keep your eyes and ears all open! Rival IQ has released its Social Media Benchmarks Report of 2020… During this new phase of marketing; “competitive analysis”, Every marketer should be keen on knowing his competitors in order to understand their strengths and weak points in relation to his business which helps …
Crisis communication tends to be a big problem for all brands. Regardless of the crisis itself, the way brands respond to impossible situations has always been a struggle, with no clear recipe for success. Due to the COVID-19 pandemic, there is an impact on all industries, some business struggle, unlike other businesses that are flourishing! …
Parents are always looking out for their children and with the evolution of technology and children using the Internet. Even though the Internet is a good place to find whatever you are looking for, it has another side that parents would not like their children to be exposed to. Amidst what the entire world is …
In light of the current events in the world because of COVID-19 which is spreading worldwide, fake news and rumors are the main news that is spread which led citizens to panic. The internet is the way global news is spread so it is important to consider publishing the right news and eliminating the fake …
Recently this month, On March 9th, Facebook took an action towards the COVID-19 Pandemic and banned ads for face masks and items that exploit coronavirus fears. The ban covers ads on Facebook and listings on the Marketplace platform, where they are already prohibited. Earlier on March 7th, Rob Leathern the leader of Facebook’s trust and …