Case Study
Increase App Installs with Facebook’s Ad Targeting & Video Ads | McDonald’s Case Study
Ad targeting is an advertisement technique where advertisements are placed in specific areas to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences. Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust …
News
Facebook Rolls Out New Video Tools for Creators
It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …
News
Facebook Adds New Ways for Public Figures to Monetize Their Accounts
Facebook announced new ways for public figures to make money off the social network, like direct merchandise sales. The update is aimed at musicians and bands, actors, athletes and authors. Facebook has also started testing a feature that will let multiple public figure accounts contribute to the same Facebook Story during an event, plus a …
News
Facebook Changes News Feed Ad Format Starting Next Month
Facebook Ads is one of the most used advertisement platforms out there. Thus, the news that the social network will be making changes to Facebook ad format should be treated with extreme significance. These changes will be effective starting August 19th, 2019. As explained by Facebook, the updates for mobile News Feed ads will be: …
News
Facebook Uses Surveys to Personalize News Feeds
Facebook has always developed methods to determine who people might want to hear from on their News Feeds, based on signals like how often they interact with a given friend, how many mutual friends they have and whether they mark someone as a close friend. Now, Facebook has begun surveying people to ask them to …
Indicators
Boosting Facebook Posts Was the Most Online Ad Technique Used in Healthcare Sector in US, 2016 | HIMSS
Online advertising techniques used in the healthcare sector have changed in 2016 than 2015. Boosting Facebook posts increased from 76% in 2015 to hit 83% in 2016 to head all advertising techniques used in this sector. This was followed by Google AdWord with a rate of 78% and then prompted tweets (51%).