Tag: Facebook Insights

Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. Using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to no running ads. And to gain a …

Facebook is the most popular social media platform in the Arab states with around 156 million users by early 2017, up from 115 million a year earlier and it keeps growing quite differently than other networks. In terms of distribution, around half of all Facebook users in the Arab region are based in three countries: …

Arab nationals have a high dependence on social media platforms especially Facebook, as 63% of them are using it in 2017. But Lebanese are the most Arab nationals in using Facebook with a rate of 77%, followed by Jordanians and Emiratis at the same level with a rate of 70%. Facebook usage is high everywhere except …

In order to write any digital marketing plan, there is a clear simple framework called the “SOSTAC planning model” that you would use. This simply means breaking your plan down into 6 elements: S – Stands for “Situation Analysis” and where you are now. O – Stands for “Objectives” you want to achieve. S – …

The total Facebook advertising revenue reached 8.629$ in Q4 2016, compared to 5.637$ in Q4 2015. The highest advertising revenues, and also mobile advertising revenues accrued in the US and Canada, as it reached 4.435$ million and 5.556$ million respectively. Europe comes at the second rank with a total 2.025$ million, and then Asia-Pacific with …

Facebook revenue totaled 8.809$ million in Q4 2016, compared to 5.841$ million in Q4 2015. US and Canada continue as the leader of Facebook revenue in all quarters. Facebook revenue in the US and Canada reached 4.565$ million in Q4 2016, followed by Europe with 2.065$ million and then Asia-Pacific region with 1.349$ million.

Facebook daily active users (DAUs) totaled about 1.23 billion on average for December 2016, an increase of 18% year-over-year. The highest number of Facebook daily active users are in Asia -Pacific, as they reached 396 million users in Q4 2016. On the contrary of that, US and Canada achieved the lowest number of daily active users

Facebook optimization analysis All the UK brands interaction advertisement engagement during 2016. The study sample consists of 40.7 Million,  48% Male – 19.6, while the female is 52%, 21.1, the age category presents all the ages for both male & female, but the females from the age 41+ are more than the males by 15 …