Tag: Facebook Dynamic Ads

A March 2019 legal settlement between civil rights groups and Facebook has consequences that are coming to light. Advertisers, including auto dealers and anyone linking to credit or APR financing offers, will suffer major changes and restrictions to the way Facebook ad targeting is done. The settlement resulted from accusations of unlawful discrimination against minorities, …

The holidays, an amazing season in all aspects of life. For shoppers, the holidays are all about getting those special gifts for loved ones. Which in turn means marketers must have the right insights and employ the right tools in order to make this possible.  The perfect gift may seem magical, but in hindsight there’s …

Facebook announced that it’s testing two shopping ads format features to support direct sales for marketers while helping to eliminate an estimated $213 billion lost to friction during online checkouts, Marketing Land reported. The first feature, currently in testing, is a new native checkout feature for dynamic ads, making it possible for users to discover …

Facebook Dynamic Ads help advertisers display the right product to the right people at the right time. Here is how this happens: A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a …

Pizza Fan is the largest pizza delivery company in Greece, Establishing more than 73 outlets all around Greece. They also have big plans for future growth. Pizza Fan aims to offer choice, value for money, and a friendly, familiar customer experience with every order. In this case study, we’ll examine how the Greek pizza delivery …

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. It all started with one cook who created a soon-to-be world-famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of …

Increasing the rate of people’s conversions is not an easy mission, it would take a long time and need to spend more effective and strategic efforts, but in the end, after all of them, you might reach your goal or not. The online real estate portal in Italy, Immobiliare.it was facing the same problem and its time …