Tag: Facebook Custom Audiences

As the eCommerce activity is increasing along with Facebook and Instagram shops on the way, This week, Facebook has added some helpful new Custom Audience creation options. The following screenshot which is posted by Michael Vittori and shared by social media expert Matt Navarra shows that in your Custom Audience options through Facebook Ads Manager, …

A March 2019 legal settlement between civil rights groups and Facebook has consequences that are coming to light. Advertisers, including auto dealers and anyone linking to credit or APR financing offers, will suffer major changes and restrictions to the way Facebook ad targeting is done. The settlement resulted from accusations of unlawful discrimination against minorities, …

It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …

As with most aspects of Facebook advertising, the most effective way to identify what’s working best for your business is through testing. The same is true for identifying your ideal audiences. By setting up multiple ad sets, each targeting a different audience. You can gather data that will help you determine which audience is performing …

Facebook Custom Audience is a type of targeted advertising service that enables businesses to import users’ email addresses for retargeting on Facebook. Custom Audiences are a powerful way for online businesses to interact with relevant users across multiple channels. All of the top marketers use Custom Audiences in their Facebook Ads because they actually work. …