Tag: Facebook Advertising

In a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform, Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided. Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The …

It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …

Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, social media has become the centre  of  attention  in  many  industries  by  facilitating  various  areas  of  marketing,  such  as promotions,  marketing  intelligence,  sentiment  research,  public  relations,  marketing communications, as well  as product  and …

A social media marketing strategy will help your brand tackle its goals with a sense of purpose. That’s why Profile Products LLC joined hands with Elevation Marketing to execute a social media strategy that was a remarkable success and a worthwhile case study. Turface Athletics and Profile Golf are Profile Products LLC brands. Profile Products …

Ahead of the upcoming US 2020 Elections, Facebook rolls out an update that requires people running political ads to verify their identity before being given a “confirmed organisation” label. This comes as part of Facebook’s move to tighten its rules for groups and individuals who seek to run advertisements on the platform about social issues …

Today’s case study will explore Facebook collection ads format, a mobile-only format, designed to maximize the mobile user experience. These ads are on both Facebook and Instagram. People who tap on collection ad are seamlessly taken to a fast-loading, full-screen experience to browse or learn more about what the ad offers. Rather than attempting to …

Facebook Ads is one of the most used advertisement platforms out there. Thus, the news that the social network will be making changes to Facebook ad format should be treated with extreme significance. These changes will be effective starting August 19th, 2019. As explained by Facebook, the updates for mobile News Feed ads will be: …

Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. Using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to no running ads. And to gain a …