Tag: Facebook Advertising

Facebook announced that it will be setting a limit for the number of ads a page can run simultaneously in 2020. The social network is one of the biggest platforms when it comes to advertisements around the world. However, the platform came under scrutiny recently as it was found in the Cambridge Analytica scandal.   …

Facebook has been facing numerous public relations crises, yet it kept its habit of growing in Q3 of 2019 still. It was another rough quarter for Facebook’s public perception as it dealt with outages and struggled to get buy-in from regulators for its Libra cryptocurrency project. Former co-founder Chris Hughes campaigned for splitting the social …

Looking for ways to get your ads in front of the right people? With Facebook, you can set up location targeted ads for a store traffic objective. With targeted Facebook ads, you can already target users based on their country, state and city. Store traffic ads are useful if you’re a local business and you …

Lead generation through Lead Ads is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Leads drive revenue. At this very moment, every successful brand is executing strategies to produce leads three or …

Facebook video ads are on of the best ways to ensure people remember your brand and come back to your site. Video isn’t just trending on Facebook, it’s a strategy that works to engage and convert website visitors. In order to push leads down the funnel in email marketing campaigns, and to fuel engagement across …

Advertisers can now run ads in Facebook’s search results. The ads will appear in the first results when users search in Facebook such as searches for commercial products connected to the e-commerce, retail or auto vertical. Ads in Facebook Search Results offer a new way for marketers to reach and connect with more audiences in …

Ad targeting is an advertisement technique where advertisements are placed in specific areas to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences.  Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust …

Facebook has released several new tools to assist businesses with their holiday season marketing efforts. According to a Facebook-commissioned study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching …