Facebook video ads are the best way to ensure people remember your brand and come back to your site. Video isn’t just trending on Facebook, it’s a strategy that works to engage and convert website visitors. In order to push leads down the funnel in email marketing campaigns, and to fuel engagement across multiple social …
Facebook, the social network of choice for billions of people, is giving businesses tips on how to make the best out of their Facebook Ads services. Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. …
Pizza Fan is the largest pizza delivery company in Greece, Establishing more than 73 outlets all around Greece. They also have big plans for future growth. Pizza Fan aims to offer choice, value for money, and a friendly, familiar customer experience with every order. In this case study, we’ll examine how the Greek pizza delivery …
Facebook Custom Audience is a type of targeted advertising service that enables businesses to import users’ email addresses for retargeting on Facebook. Custom Audiences are a powerful way for online businesses to interact with relevant users across multiple channels. All of the top marketers use Custom Audiences in their Facebook Ads because they actually work. …
It is imperative to know that even in the cases of a bounced visit, a lapsed user, or an abandoned cart, remarketing or retargeting is an essential tool for reactivating potential customers. But successful remarketing becomes increasingly challenging for brands as powerful media companies fragment the internet into walled gardens. A recent study conducted by …
With more than 5 decades of history in the Middle East, Clean & Clear is the only skincare brand aimed at the teenage market. Owned by Johnson & Johnson. The brand has a 100% digital strategy that caters female consumers between the ages of 13–22. As part of this, Clean & Clear has partnered with …
There are roughly seven billion people around the whole world. Approximately 2 billion of those people are on Facebook. No other online network boasts that kind of dominance. Not even close. It’s important to say that no matter your industry, no matter your niche, a significant percentage of your target market actively uses Facebook. Whether …
Scentbird is an e-commerce startup that is built for the pickiest girl -or boy-, in order to enable them to date luxury perfumes before marrying them. Scentbird gives its subscribers the opportunity to discover fresh new designer fragrances every month, without the need to commit to a full-sized purchase. With customised recommendations …