Tag: Facebook Ads

Lead generation through Lead Ads is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Leads drive revenue. At this very moment, every successful brand is executing strategies to produce leads three or …

Facebook video ads are on of the best ways to ensure people remember your brand and come back to your site. Video isn’t just trending on Facebook, it’s a strategy that works to engage and convert website visitors. In order to push leads down the funnel in email marketing campaigns, and to fuel engagement across …

Advertisers can now run ads in Facebook’s search results. The ads will appear in the first results when users search in Facebook such as searches for commercial products connected to the e-commerce, retail or auto vertical. Ads in Facebook Search Results offer a new way for marketers to reach and connect with more audiences in …

Ad targeting is an advertisement technique where advertisements are placed in specific areas to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences.  Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust …

In a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform, Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided. Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The …

It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …

Facebook announced that it’s testing two shopping ads format features to support direct sales for marketers while helping to eliminate an estimated $213 billion lost to friction during online checkouts, Marketing Land reported. The first feature, currently in testing, is a new native checkout feature for dynamic ads, making it possible for users to discover …

Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, social media has become the centre  of  attention  in  many  industries  by  facilitating  various  areas  of  marketing,  such  as promotions,  marketing  intelligence,  sentiment  research,  public  relations,  marketing communications, as well  as product  and …