Facebook has filed a suit against Hong Kong-based ILikeAd Media International Company Ltd. and individuals Chen Xiao Cong and Huang Tao for using its ads to deceive people into installing malware. According to a post from Facebook’s platform enforcement team, the company and the individuals violated its terms and policies around advertising. “To protect Facebook …
A March 2019 legal settlement between civil rights groups and Facebook has consequences that are coming to light. Advertisers, including auto dealers and anyone linking to credit or APR financing offers, will suffer major changes and restrictions to the way Facebook ad targeting is done. The settlement resulted from accusations of unlawful discrimination against minorities, …
Massive changes swept the business sector with the inception of digital marketing. If you have a site or work as an online promotion expert, you know how vital conversion is. Experts consider conversion as an online marketing drive’s lifeblood. Digital marketing campaigns urge clients to sign up. This gives you access to the target client …
Stuck trying to decide where to market your startup? Well, you’re in the right place! When starting a business it is extremely tempting to create an account on every social media platform possible, you feel under pressure to create content immediately and start selling. Take a step back and WAIT. You need to take time …
The holidays, an amazing season in all aspects of life. For shoppers, the holidays are all about getting those special gifts for loved ones. Which in turn means marketers must have the right insights and employ the right tools in order to make this possible. The perfect gift may seem magical, but in hindsight there’s …
Facebook announced that it will be setting a limit for the number of ads a page can run simultaneously in 2020. The social network is one of the biggest platforms when it comes to advertisements around the world. However, the platform came under scrutiny recently as it was found in the Cambridge Analytica scandal. …
Facebook has been facing numerous public relations crises, yet it kept its habit of growing in Q3 of 2019 still. It was another rough quarter for Facebook’s public perception as it dealt with outages and struggled to get buy-in from regulators for its Libra cryptocurrency project. Former co-founder Chris Hughes campaigned for splitting the social …
Looking for ways to get your ads in front of the right people? With Facebook, you can set up location targeted ads for a store traffic objective. With targeted Facebook ads, you can already target users based on their country, state and city. Store traffic ads are useful if you’re a local business and you …