Researches
CARAT Ad Spend Report, 2016 | Carat
Advertising spend remains healthy in 2016, increasing globally by $23 billion in 2016 to hit the US $ 548.2 billion, a +4.4% year-on-year increase compared to 2015. The key insight from CARAT’s latest ad spend report: It’s clear that the growth in global advertising spends predicted in 2016 of +4.4%, supported by major media events, …
Researches
Online Shopping Trends in Europe, 2016 | Optimizely
E-commerce is the fastest growing retail market segment in Europe. With non-ending changes in the shoppers’ habits, the retailers’ task becomes hard in front of the shoppers’ expectations. To stand out on the latest Europe online shopping trends, habits and challenges, check the below findings: General Online Shopping Habits & Trends: Third of the respondents …