Tag: Europe

Snap Inc. the American technology and social media company announced their Q1 2017 earnings results, discover the main highlights below: Average daily active users totaled 166 million users with about 3 billion daily Snaps created. North America including Mexico & the Caribbean has the highest average daily active users totaled 71 million. Snap Inc. achieved …

There are three dominant formats across all devices in the European video advertising market. These formats dominate in terms of current usage, trends and ROI across the industry with little variation between advertisers, agencies, and publishers. The following points produce a glance at the European video Ads formats in 2017: There are 3 dominant formats …

Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates via respondents performance of over 1,300 …

The overall engagement of European consumers online is strong and they are willing and able to shop online both domestically and abroad. This points to tremendous growth potential for e-commerce in Europe. To gain insights into the state of e-commerce in over 20 countries across the European Economic Area (EEA), read the points below: 25% …

It is obvious that young people are the most common games users, but there is a rise in gaming among older generations. On the other hand, the smartphone has made gaming more accessible & desirable for a wider age group than ever before. Most people are on their smartphones and a few of them are …

Increasingly, everything and everyone is moving online, with nearly 3.5 billion people are using the internet, 7.4 billion mobile-phone subscriptions and 1.79 billion active Facebook users, resulting in more ways to shop and more access to products and services than ever before. In China online retail sales accounted for 12.9% of the total retail purchases …

Consumers all over the world become more reliant on their mobile devices than at any time before. Smartphones, tablets and other mobile devices also become a true travel companion transforming the way travelers discover the world and play an essential role in the whole travel experience. To identify the key insights of depending on the …

A sample of 3589 European consumers in 7 countries (US, UK, France, Germany, Spain, Netherlands, and Italy) was surveyed online to know how delivery now represents a key differentiating factor that has a significant impact on the consumer purchasing decision. The deep insights into what people really want from delivery: 43% of consumers who faced …