A major breakthrough in online media has been achieved and has risen steadily in recent decades. Having the latest insight into key trends is critical to lead an effective strategy. GlobalWebIndex’s entertainment flagship reports provide the most important insights and the latest figures for online entertainment behaviors around the world. The report investigates how media …
Payments continues to be one of the brightest spots in the financial services universe, with a robust growth makes payments a dynamic sector for incumbents—and a draw for new competitors. Global expansion is a major driver for many online businesses, but that objective can often seem steep or even unattainable without the right tools and …
There is a significant group of media users who are ‘very effective’ at using digital technologies to advance their business or for their personal use. They’re called ‘Digital Leaders’. In 2018, GlobalWebIndex conducted a study to dig deeper into the unique demographics and characteristics of business leaders worldwide to guide marketers in the right direction. …
E-commerce continues to expand in Europe and today as many as 270 million Europeans indicated that they regularly shop online. In parallel with consumers’ growing online shopping habits, another trend is emerging. More and more people are buying from outside the borders of their own country, with 3 out of 4 consumers in Europe made purchases …
Europe is the most highly penetrated mobile region in the world. As of year-end 2017, 85% of the European population – 465 million people – subscribed to mobile services just above North America and CIS. The total addressable market for the region’s mobile operators is approaching saturation point, with the largest mobile markets – France …
To gain insights into consumer attitudes and awareness of the European Self-Regulatory Programme for “Online Behavioural Advertising” (OBA) across Europe. The study was conducted by Ipsos MORI, on behalf of EDAA & TRUSTe, the study surveyed over 15,000 adults across 15 different European countries through online interviews. The results below show the dramatic improvement across …
Government institutions have access to more digital tools than ever, and it’s important to monitor how they’re being used and their impact on government objectives. Capture the latest trends in using digital communications in the public sector in 2017: 41% of respondents reported that their primary goal for 2017 is to increase engagement with their …
Online advertising continues to deliver enormous growth which has surpassed €40 billion in total revenue. Online advertising also now leads TV by over €7 billion. Gain insights into the state of online advertising in 27 European markets and read the following highlights: Online Advertising: European online advertising investment totaled €41.9 billion in 2016, up 12.3% …