Researches
Enterprise Marketers Leading With Strategy in 2024 | Content Marketing Institute
In 2024, enterprise content marketers prioritize efficiency and outcomes. According to our survey of 333 enterprise marketers, key areas of focus include streamlining content creation processes, fostering collaboration, developing cohesive strategies, and establishing efficient workflows. They also emphasize personalized content journeys, SEO alignment, thought leadership, content repurposing, multimedia storytelling, video creation, and enhanced analytics for …
Indicators
Enterprise Content Marketers Unique Challenges, 2019
Enterprise marketing let companies take campaigns to the next level by changing their sales focus to exponential growth instead of simply holding onto their existing customer base. The main goal of enterprise marketing is growing and it utilizes a powerful combination of marketing strategies to reach their objectives. As more organizations recognize the benefits of …