Tag: Engagement

Social media today has become the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook stands out as 7x cheaper than other social media channels. This guide features the exact steps to build up your own paid ads campaigns. How to choose your Facebook Ad Type Boost your posts. Promote your …

Tracking and Measuring your Marketing KPIs can help the marketing planners to know their marketing failures and fix them, validate everything as a marketing professional. The 16 Marketing KPIs You Should Be Measuring – but Probably Aren’t: Sales Growth. Leads. Lifetime Value of a Customer (LTV). Cost of Customer Acquisition (COCA). Sales Team Response Time. …

TrackMaven introduces the 2017 digital marketing analytics, including social media performance, blog performance, public relations performance, and website health metrics of 12 months from over 700 leading businesses. The big-picture trends in digital marketing effectiveness today: Businesses in higher education, finance and insurance, and construction products brands industries rank in the top 50th percentile for both …

Running a successful business is not an easy job. It’s not just the product you need to convince your existing & new customers. Also, it’s the story around the product and the brand, how you communicate, how to generate traffic to your site, how to turn your visitors into leads/buyers and keep them coming back …

There are specific channels and tactics which are performing relative to different stages of the funnel, at the top of the funnel marketers identified events (69%), webinars (62%) and lead nurturing campaigns (60%) as their most successful tactics. However, white papers declined from 66% last year to 49% this year as a successful funnel tactic, while …

Marketing automation has rapidly become a critical component of today’s successful digital marketing strategies. It can boost sales productivity, reduce marketing overhead and helps you engage customers. 8 Steps to Turn Your Marketing Automation Platform Into a Customer Engagement Machine: Build your customer organization chart and buyer profiles: It’s very important to take the time …

For modern marketers, trying to get the most marketing automation systems can be like trying to plan the best amusement park visit. Interactive content is a powerful tool for marketing automation systems. With it, you create highly engaging forms of content that improve conversion rates, collect better prospect data, and increase lead velocity, all while …

Facebook reactions -the Love, Wow, Ha-ha, Sad & Angry icons that appear when you hover over the Like- were launched in the spring of 2016, via studying these reactions usage, for over 67,000 Facebook posts, 100 brands, across 10 verticals during the year. The insights will help the marketers to create more engaging content and …