Tag: Engagement

Dads of both younger and older children in the US represent an audience that marketers can tap across a blend of digital touch points, given their broad media consumption. They are also an excellent target across emerging technologies as they tend to adopt more quickly than the general population. They are active media consumers, leveraging …

Digital media isn’t just about buying impressions, it’s actually about making lasting impressions on the people who matter. Consumers today demand – and expect – more personal and immediate brand experiences or they are quick to turn a blind eye. That’s why brands are increasing their loyalty marketing budgets and expanding their strategies beyond traditional …

Government institutions have access to more digital tools than ever, and it’s important to monitor how they’re being used and their impact on government objectives. Capture the latest trends in using digital communications in the public sector in 2017: 41% of respondents reported that their primary goal for 2017 is to increase engagement with their …

Social media day over day became a crucial platform to interact with customers, 80% of companies think that they deliver superior customer service via social media, while 33% of social media users prefer to use social media rather than calling customer service. Learn how to provide excellently social media customer care through the following 10 …

There is a variety of social media metrics used as business tools. Every tool can be used for a purpose different than other kinds of tools. Read the below brief of social media metrics and find out more about how to measure the metrics you need to be tracking, and how you can use them: …

Email is a mainstay of the marketing toolbox. It delivers marketing results because it’s direct, flexible, dynamic and measurable. Email marketing also is one of the most cost-effective marketing tools. Read the below to be aware of the major insights into North American email marketing: 47% of consumers are using mobile devices to review and …

“Social media updates” grabbed the highest rate (40%) of the best performing digital channels that delivered maximum customer engagement in 2016. Email/newsletter campaigns ranked the next (32%), followed by SMS campaigns (14%).

Mobile gaming becomes now a key driver of growth for the gaming industry thanks to the rapid growth of mobile and smartphone devices during the last decade which led to huge investments in the gaming industry. Read the points below to gain knowledge about the impact of this industry: Indicators: 62% of smartphone owners install …