Tag: Emails

Americans are addicted to email, with 3 in 5 Americans expect to use email the same five years from now as they do today. The email also remains a critical tool for marketers to deepen brand connections and generate sales, with more than half (54%) of American consumers use email to interact with brands for …

As the oldest digital marketing channel, the importance of email for marketers only continues to grow, and as Gmail has become the fastest-growing and most actively used ISP. Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97%, according to new data from Yes Marketing. The data further unveiled the …

Building a subscriber base is a key content marketing goal. That’s why content marketing in Australia is increasing in a very fast-paced way, with 85% of Australian content marketers have become more focused on building an audience, compared with only 69% last year. Find out more insights into the state of content marketing in 2017 …

91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …

86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …

Building Valentine’s Day email campaign that your subscribers would fall in love with is all about knowing your audience and finding a strong way to elicit customer engagement. Follow the below points which guide you to make the excellent Valentine’s Day campaign ideas for email marketing: Making the right offer and provide the most suitable …

According to a study conducted by Return Path, more than 25% of email addresses in any company databases were classified as “inactive”, referring to email accounts that haven’t shown activity in 30 days or more. It’s vital to awakening these inactive or “sleepy” subscribers. The best way to do so is to run a reactivation …

The email industry landscape is constantly changing and shifting without warning. The email marketing channel also continues to dominate the performance of the digital marketing landscape. Read the latest email marketing insights and keep up with the latest updates in this dynamic field: 79% of the total marketing influencers surveyed reported that email marketing performance …