With an ROI of 122%, email is one of the most powerful marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their targeted recipients. Deliverability is at the heart of a successful email marketing programs; it’s the science of discovering if your emails will overcome the technical, legal, and …
In a perfect world, link building is the most important skill in SEO. Why? Using link building strategies will help you build high-quality SEO marketing campaigns that will improve your business thrive, with 56% of marketers said that they can’t rank without links (According to Search Engine Journal). But, first, you need to understand what …
Content Marketing Institute has produced its ninth annual content marketing survey in participation with MarketingProfs. This report surveyed about 300 B2C marketers to investigate how content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about. Key Findings of the B2C Content Marketing 2019: 57% of B2C marketers surveyed expect their …
As retailers want to deliver optimal business results, they must balance customer acquisition and retention. For the first time, Retail TouchPoints has conducted a survey on 100 retail executives in order to provide insights and analysis about the most popular tools retailers are using both to attract and retain customers, and the methods they use …
November & December are filled with special marketing seasons. After the back-to-school (B2S/BTS) season, marketers should be ready for the Halloween, Movember, Thanksgiving, Black Friday, Cyber Monday, Free Shipping Day, Super Saturday and the Christmas Eve. Certainly, during all these events, ads and greetings dominate the internet. But to be highly reflected in your online …
Achieving high email performance is all about boosting user engagement. Even if it is increasing opens or conversions. Developing your email strategy will help you gain competitive advantage & save you from unnecessary stress. It’s time to begin planning your holiday email campaigns. Below are 7 ways to boost engagement in your holiday emails: Offer …
96% of technology organizations in North America use content marketing, with 45% of them in the sophisticated/mature phase of content marketing. 43% of organizations that use content marketing in North America depends on small (or one-person) marketing/content marketing team serves the entire organization. Furthermore, 67% of technology marketers surveyed outsource at least one content creation activity (e.g., …
Despite it is extremely popular that content marketing is the third most difficult strategy to put in place, marketers still are willing to try to make content marketing work for them. In terms of email-driven content marketing strategy, only one-third (34%) of marketing influencers, surveyed, indicated that their organization has already developed one, while another …