Tag: Email Subscribers

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

Consumers still like getting emails from the brands that they love, which is great to hear but, marketers need to keep a few things in mind about how consumers engage with emails, one of the top reasons of customers unsubscribing from brands email list, at least according to the customers themselves, is that they get too …

Customer estimation of the number of brands they’re signed up to receive emails from saw one of the most marked changes year-on-year. A possible explanation could be a feeling that they opted out or unsubscribed from a number of these during the media coverage around GDPR. This was also notable for its apparent focus on …

Subscription service is saving customers the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember to …

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions and grow as the business solicits contact information from website visitors. In fact, consumers are most likely to sign up for email lists from retail sites or deal aggregators. …

Email subscribers’ engagement is an essential engine to drive email marketing performance. That’s why improving email engagement is a top strategic priority for 55% of marketing influencer who surveyed in 2018. Take a sneak peek at the main highlights revealed by the “email marketing engagement survey”: 79% of marketing influencers combined their email marketing strategy …

Building Valentine’s Day email campaign that your subscribers would fall in love with is all about knowing your audience and finding a strong way to elicit customer engagement. Follow the below points which guide you to make the excellent Valentine’s Day campaign ideas for email marketing: Making the right offer and provide the most suitable …

According to a study conducted by Return Path, more than 25% of email addresses in any company databases were classified as “inactive”, referring to email accounts that haven’t shown activity in 30 days or more. It’s vital to awakening these inactive or “sleepy” subscribers. The best way to do so is to run a reactivation …