Indicators
Managing Communications That Consumers Receive From Brands, 2019
As marketers strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. As email technology gets more sophisticated and data gets more pervasive, savvy marketers are taking email personalization to new levels to increase open rates and engagement, for example, with the rise of social media marketing, …
Researches
Consumer Email Tracker, 2019 | Data & Marketing Association
Subscription service is saving customers the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember to …
Indicators
Difficult Marketing Purposes Email Types, 2019
Email is considered as one of the best and quickest channels of communication that helps in sending and receiving important data and information. Different types of email marketing campaigns can help companies to reach their target audience and convert them as their consumers, email campaigns focus on customer retention or prospecting via lead generation, many brands send …
Guides
Content Marketing for the Public Sector, 2017 | Granicus
Content marketing focuses mainly on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and finally, to drive profitable customer action. Content marketing has become a powerful tool for both private and public sector teams. It can inform, educate and engage audiences effectively, and ultimately impact program outcomes. Figure …