Tag: Email Marketing Strategy

Introduction Email has consistently proven to be one of the most reliable and high-ROI marketing channels. But in tough economic times, like a recession, does it maintain its stronghold? Will businesses and marketing leaders continue to harness its reach and effectiveness, or will budget cuts force a reevaluation? To find a well-rounded answer, we sought …

Introduction Torn sticky notes, back-to-back meetings, endless coffee—sound familiar? It’s that time of year when marketers are in full swing, with eyes glued to the calendar. Inboxes are flooded with offers, deals, discounts, and promo codes, leaving your subscribers with plenty of choices. So, how do you stand out this holiday season? How can you …

Introduction With over 4 billion email addresses globally, the potential to reach and engage new customers is vast. Email remains a crucial tool for marketers, boasting one of the highest ROIs—$52 for every dollar spent in 2019, according to DMA.org. In a survey by the same organization, 73% of consumers (post-GDPR) indicated that email is …

To reach today’s customers, businesses need to engage with them on their mobile devices. With the average person spending up to 3 hours and 50 minutes daily on their phones, many companies are finding that sending SMS text messages is an effective way to share promotional and transactional information in a quick, personal, and time-sensitive …

Engaging email is strategic email Strategic email is engaging email and traditional email campaigns often fall short of being strategic. To add real value, email marketers must utilize more effective metrics. The right metrics not only refine what and when you send emails but also allow you to evaluate the effectiveness of your marketing strategies. …

Your Email Marketing Strategy Blueprint The notion that email has become an obsolete method of communication might have crossed your mind, leading you to wonder, “Is email marketing still effective? Is it worth my time?” The answer is a resounding yes. Research consistently proves that a well-crafted email marketing strategy can deliver outstanding returns on …

Email marketing is highly important and it helps you with building relationships with leads, prospects, and current customers. Going through this guide, we’ll know how we can use email marketing to grow our business. Without further ado, let’s go through the definitive guide of email marketing. What is Email Marketing? A question that should be …

Even though 2020 has brought an onslaught of change, but there is one thing constant, it is how organizations use email to build relationships and drive sales with customers. Moreover, email use around the world continues to grow at a steady pace. Without further ado, let’s continue with the 2020 state of email report and …