Tag: Email Marketing Metrics

Email marketing is the process of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It is a powerful channel to reach the audience, and it can be used to achieve a number of different objectives, so …

46% of marketing influencers indicated that the single-topic e-mail campaigns are the most effective tactic to use that improve the e-mail marketing campaigns engagement, focusing on the subject line and the body content on a single-topic provide marketers with the ability to capture and keep the attention of those subscribers interested in that topic. While 39% …

For half of the marketing influencers globally – who surveyed -, message personalization is their most effective email marketing tactic. Meaningful call-to-action ranked the next with a rate of 38%, narrowly edging out list data segmentation with 37%. Mobile responsive design and automated campaigns lagged behind most effective email practices with rates 28% and 27% …

Email marketing has great benefits for marketers, 23% of marketers surveyed assume that generating more leads is the biggest benefit from the email marketing, followed by a rate of 19% goes to improving sales and 17% improving conversation rates.