Tag: Email Marketing Engagement

With a growing number of buyers interested in a digital experience, it’s time to turn your efforts, time and attention to email marketing. Combining this with marketing activities (e.g. cold calling) is the best of both worlds. It is worth to be mentioned that, in 2019, the total number of business and consumer emails sent …

Scientists have been conducting research for years to uncover the secrets of the human mind. In this regard, Emma, the leading email marketing platform, thought about if brain science can be applied to email marketing and concluded that in fact, it can. So, this guide uncovered 6 brain science facts that, if implemented correctly, can …

As marketers strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. As email technology gets more sophisticated and data gets more pervasive, savvy marketers are taking email personalization to new levels to increase open rates and engagement, for example, with the rise of social media marketing, …

The Data & Marketing Association estimated that the email is the channel that consistently produces the highest ROI for retailers with an estimation of 4,300%. Consumers also engage with email more consistently than with any other channel, despite forecasts that email would be overtaken by social, mobile, and other shiny new channels. A recent study …

Email subscribers’ engagement is an essential engine to drive email marketing performance. That’s why improving email engagement is a top strategic priority for 55% of marketing influencer who surveyed in 2018. Take a sneak peek at the main highlights revealed by the “email marketing engagement survey”: 79% of marketing influencers combined their email marketing strategy …

63% of white-collar respondents in the EMEA region – who surveyed – would prefer to be contacted by brands via email. They would prefer also that marketing emails were less about promotions and provided more information. In terms of the most annoying thing when receiving an email offer from marketers, getting emailed too often by the …

Most of the marketing influencers surveyed globally reported that increasing conversion and click-through rates are their most important objectives for an email marketing strategy to achieve with rates 55% and 49% respectively. The third most important objective is increasing the size of the email lists this channel relies upon, with a rate of 43%.

78% of North America’ B2B marketers from the total 2,562 recipients surveyed said they have a content marketing strategy. They use mainly emails, and LinkedIn to distribute their content. Printed media comes in the third level as a distribution channel for content even before YouTube and Twitter.