Needless to say that Marketing automation plays a vital role in how well your email campaigns perform. As shown in the latest benchmarks study conducted by GetResponse to compare traditional newsletters and automated emails, results showed that automated emails have doubled the average open rate (45.7% compared to 22.83%) and tripled the average click-through rate …
Email marketing is one of the most effective marketing channels available today. It helps marketers of all levels to create a campaign, upload a list and send it out. As email marketing is a highly tracked place full of analytics, statistics, behaviors and trends, GetResponse launched its 2018 Email Marketing Benchmarks which focuses on the …
Halloween has never been just for the kids. It’s a great opportunity for boosting sales. Marketers spent much time preparing for one of the fastest-growing and most widely loved holidays of the year. While email and Halloween are a perfect match, getting ready for Halloween email marketing can be hard work too. Here are a …
Americans are addicted to email, with 3 in 5 Americans expect to use email the same five years from now as they do today. The email also remains a critical tool for marketers to deepen brand connections and generate sales, with more than half (54%) of American consumers use email to interact with brands for …
Building Valentine’s Day email campaign that your subscribers would fall in love with is all about knowing your audience and finding a strong way to elicit customer engagement. Follow the below points which guide you to make the excellent Valentine’s Day campaign ideas for email marketing: Making the right offer and provide the most suitable …
Email marketing is a high-impact, low-cost way of delivering the marketing message to current and prospects customers. Building your email list is an essential step to contact your right audience. Your email list should be free of shortcuts, tricks or hacks to own a growing engaged list. If you haven’t yet started building an email …
Email is a mainstay of the marketing toolbox. It delivers marketing results because it’s direct, flexible, dynamic and measurable. Email marketing also is one of the most cost-effective marketing tools. Read the below to be aware of the major insights into North American email marketing: 47% of consumers are using mobile devices to review and …
Ensuring that your emails display and function as intended is an important step in every email workflow. Successful email programs recognize this. Your email workflow is an expression of the investment you make in every email and itself is a predictor of the email program high-performing. Check the below key findings from the 2nd annual …