Tag: Email Content

Subscription service is saving customers the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember to …

73% of marketers believe that email marketing is core to their business and 79% consider email content and design to be absolutely critical to email effectiveness. So, it’s very important to make sure that every aspect of your B2B email marketing strategy is optimized. Step 1: Authentication and Deliverability: Use authentication standards such as Sender Policy …

The vast majority of all email subject lines (84%) within the retail industry falls between 21 and 60 characters; achieving the lowest open rate which estimated with 12.8%. In contrast, only 5% of all email subject lines within the same sector falls between 1 and 20 characters; achieving the highest open rate which estimated with …

44% of Indian marketers determined that email marketing was the digital marketing channel that offered the best ROI for each 1 rupee invested in 2016. This was followed closely by Facebook with a rate of 36%, then LinkedIn with a rate of 11%.