Tag: Email Campaign

Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of your emails is to make money, it can also help with that. Email …

Email Marketing Is One of the Most Ubiquitous Digital Marketing Forms Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of …

Email marketing is one of the most ubiquitous—and oldest—forms of digital marketing, poised to grow to over 3 billion dollars this year, up from 2 billion in 2014.  Email marketing remains popular after over two decades of usage because it’s effective. It has a median ROI of 122%, more than four times higher than other …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

Lead nurturing is the process of engaging a defined targeted audience by providing relevant information at each stage of the buyer’s journey. Brands want to actively move the prospects that they have created through their marketing and lead generation efforts, to the point where they become paying customers. Some tactics on how to nurture leads …

Email subscribers’ engagement is an essential engine to drive email marketing performance. That’s why improving email engagement is a top strategic priority for 55% of marketing influencer who surveyed in 2018. Take a sneak peek at the main highlights revealed by the “email marketing engagement survey”: 79% of marketing influencers combined their email marketing strategy …

Email Marketing is one of the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. 57.9% of marketers planned to increase their email marketing budget in 2017. 53.6% rated the effectiveness of email marketing as good or excellent. Generating leads (23%), improving sales (19%) & …

Spring is very near! When spring is in the air, new ideas come to mind. It’s the perfect time to find out what your audiences are thinking to update your email campaign plan for the upcoming season. Renew your email designs, subject lines, and messages with these fresh ideas and approaches to ensure email marketing success: …