Tag: Electronic Retailing

In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase. Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase. …

Almost any transaction that Internet users are doing, they can make it online without leaving their homes. While making online purchases is much more convenient, it does require users to have a major credit card, debit card, or major-branded prepaid cards or gift cards. While many online shoppers like to choose the cash on delivery …

In terms of online communication, when customers see banner ads or online promotion, these advertisements may attract customers’ attention and stimulate their interesting particular products. Before they decide to purchase, they will need additional information to help them out. If they do not have enough information, they will search through online channels, e.g, online catalogs, …

While consumers are generally very satisfied with the basic banking services being provided through digital channels, their experiences with more complicated transactions are currently falling short of the growing expectations and digital demands. Today’s banking consumers have come to expect seamlessly connected, convenient and positive service interactions at every stage of the financial lifecycle, and …

It’s clear that the physical store still has a role to play in the retail experience. Although online shoppers admit that shopping in a store is still a major part of their shopping routine. Online shoppers agree that they like to browse online and then go to a store to see, touch and try on …

The online retail market in India has grown by leaps and bounds from its nascent state in the mid-2000s to its current market. Strong government initiatives coupled with reducing prices of smartphones and data plans by telecom service providers have led to an increase in adoption of internet amongst new users. Consumer behavior has also …

E-commerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. Relying too much on one source of traffic leaves you exposed to risks, just because a channel is fantastic …

Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, is empowering consumers. It is the mobile mind shift, and retailers need to fundamentally change their mobile strategies to drive …