Tag: Electronic Retailing

Artificial Intelligence has already become part of everyday life. From the chatbot in the contact center answering queries to the recommendations and offers received from supermarkets. The changing landscape across today’s retail and consumer industries has resulted in a rapid rise of emerging technologies, especially when it comes to automation and artificial intelligence. Retail is …

A shopping motivation defines the overall dispositions of online consumers towards the task of shopping online. Such motivations may include a variety of incentives that are manifested by the expected benefits that consumers are seeking from the online stores. Many online businesses and market places offer a wide range of consumer facilitation services, such as …

E-commerce offers many ways that retailers can reach consumers and conduct business without the need for a brick-and-mortar storefront. Online retailers can increase their sales and profits faster than a brick and mortar establishment because selling online offers the advantage of being open twenty-four hours a day, seven days a week. Selling online also allows …

Digital buyers have many choices and will choose online retailers that make them feel known and valued. For retailers who want to remain relevant, delivering personalized, seamless customer experiences is a must. Retail personalization is a business strategy that seeks to build brand loyalty by presenting compelling experiences to customers based on their likes and wants. …

Consumers are buying more online, and returns are an inherent part of the process. Digital shoppers have higher expectations than ever for an effortless and transparent purchasing and returning experience. It seems that many brands are indeed making the returns process simpler for their consumers. Online shopping returns is an issue nowadays that consumers carefully …

The generation that often gets overlooked is baby boomers. More importantly, this generation now constitutes the wealthiest age group in this century. But marketers find boomers difficult to target. Members of the baby boomer generation have passed through endless malls and stores over the years, and they’ve seen it all in terms of selling strategies. Thus, …

Online advertising or social media advertising are affecting shoppers decisions of purchasing. Advertising on social media has become simple to set up and yet targeting has become much easier and more detailed. Advertisers can place ads that align with their business goals, such as establishing brand awareness or driving sales. When an individual click through a …

Online shopping motivations can be categorized as hedonic and utilitarian motivations, shopping motivation factors are important to understand consumer behavior which plays a huge role in making purchasing decisions. Electronic commerce growth is increasing at a rapid rate and is replacing traditional commerce. The benefits of shopping online cannot be underestimated. The e-commerce offers internet users …