Tag: Electronic Retailing

Despite the emergence of new communication channels, email remains the king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all marketing strategies. Whatever the case, promotional emails are one of the most direct and effective ways to get the word out and drive targeted traffic to your product …

Marketers have shifted their mobile team away from e-commerce to digital marketing, due to the increased opportunities of having the mobile marketing impact on all digital and in-store channels. Based on survey results, mobile will be a key area for retailers looking to positively affect sales growth and offer consumers the smartphone shopping experience that …

The internet has radically transformed retail, both how companies sell and how shoppers buy. Groceries are in a class all their own they have characteristics that make them uniquely challenging to sell online. Take a glance at the most primary concerns for shopping groceries online: 69% of surveyed online shoppers indicated that they have quality concerns …

Ease of use and free returns shipping are the top reasons why consumers in Asia ship returns back to the retailer. Both in-store and online returns drive incremental purchases for consumers in Asia, with 69% have made a new purchase when returning an item in-store and 67% have made a new purchase when shipping a …

In fact, 73% of online shoppers in Asia expect orders placed between 6 p.m. and midnight to qualify for delivery the next day, while 64% of online shoppers in Asia expect orders placed between 5 p.m. and 9 p.m. to get their purchased items in the same day. 33% of Asian online shoppers reported that they are …

Consumer buying behavior that affects a purchasing decision is strongly influenced by various factors. There are several important factors that affect consumers to complete their purchasing process. Product reviews are ranked as the first factor that influences a consumer to complete a purchase with a rate of 87%, while 86% mentioned that customer loyalty discounts and offers is …

Generation Z is a challenge since it appears that they behave differently from earlier generations and this behavior can lead to changes in consumer behavior. Here are some important factors to improve e-commerce sites conversion among Gen-Z: Available discounts are ranked as the first factor to improve conversions with a rate of 62%, while 58% of online shoppers …

Omni-shoppers are researching online before buying any product. The use of the search engines as their first line of research mean that smaller retailers or manufacturers have the opportunity to really let their SEO shine. 69% of surveyed online shoppers indicated that their first source of information about brands, products or services is the search engines, …