Social media platforms are growing to become the public sphere everyone goes to in order to search, check products, survey, and even get inspired. Browsing Instagram or Twitter, you can find agents, mortgage companies and real estate firms using such platforms to increase brand awareness, sales, leads and much more. Hence, these social media advertising …
Scam calls – which seeks to steal the recipient’s money or personal information – and spam calls – which are unwanted communication with sales goal – are have been on the rise ever since the advent of mobile phones. But nowadays you can fight against the spams thanks to the Truecaller app which filters out the unwanted …
The number of internet users in Egypt reached 29.8 million users with 37.8% penetration rate, according to ICT access and use by households and individuals during 2015/2016. Keep an eye on some of the basic connectivity indicators as briefed below: Fixed Lines and Mobile Services in Egypt The total number of fixed line subscriptions has …
eCommerce is rapidly expanding in developing countries. As more goods and services are traded online, it becomes increasingly important for enterprises to have an online presence. eCommerce is facilitated by improved connectivity and the growing proliferation of mobile devices, social media, and new innovations. At the same time, many developing countries need to overcome various …
As a part of YouGov annual Ramadan consumer insights in the UAE, KSA, & Egypt study via 1,523 online respondents on the YouGov panel in the UAE (505), KSA (507) and Egypt (511) between 23-29 May 2016. Discover the expected changes in consumer behavior in and around Ramadan through the results below: The top product …
The distribution of video content in the MENA region has been dominated by satellite TV operators to date. However, there is a noticeable opportunity for the premium content generally and in specific for the over-the-top content (OTT), produced by OSN and MBC for example via the Shahid brand. In order to maximize the opportunity of the …
The State of the Internet Report based on enormous gathered data of many metrics, including Internet connection speeds, network connectivity/availability issues IPv6 adoption progress, as well as traffic patterns across leading Web properties and digital media providers, the bellow indicators reflect the state: The number of unique Internet Protocol version 4 (IPv4) addresses increased by …
There is no doubt that any kind of decisions must be built on accurate data; and social media platforms provide an enormous amount of data that is changing the ways policies are conducted, decisions are taken and day-to-day operations are carried out. Arab Social Media Report 2017 analyzes how social media data along with several survey …