Tag: Egypt

As businesses’ digital marketing ad spend continues to skyrocket during the last decade, there is an influx in marketing agencies that claim to be experts in digital marketing. But how can you prove that a so-called the top digital marketing agencies in Egypt truly does deserve the title and have the experience and know-with-all to …

This COVID-19 pandemic is affecting the health of the public, as well as affecting the health of businesses and impacting the economy and it has a great impact on eCommerce in Egypt and all over the world. A recent study revealed that a double-digit share of online shoppers worldwide was buying more digitally due to …

With the increasing globalization, digital marketing outsourcing has emerged as a trend having a lot of potentials. It has become popular because of cost-saving and high returns, offering a skilled workforce and on-time delivery. Nowadays, many offshore Egyptian marketing companies cater to the different requirements of countries around the whole world. Moreover, many eye-opening statistics …

It is pretty obvious that marketing during the Holy Month Ramadan is highly important, with many Muslims worldwide, marketers should bear that in mind. Back in 2015, there were almost 1.8 billion Muslims worldwide, it is expected that this percentage will increase to three billion by 2060. Anyhow, there were also about 3.45 million Muslims …

The Egyptian digital marketing landscape is a vast, complex and highly competitive place. While it’s by no means the only player in the digital space in the Arab region, many still look to Egypt as an indicator of what’s coming next in the digital marketing industry in the whole MENA region. Below we’ve outlined a …

Needless to say that social media continues to change our surroundings in many ways, and social media marketing has grown to become an indispensable part of every firm’s strategy. That makes social media marketing a highly tracked place full of analytics, statistics, behaviors, and trends especially in the Middle East, the region lacks abundant studies …

Ramadan is the biggest content moment in the Middle East, it’s a season dedicated to spiritual progress, a strong sense of community and discipline. But for advertisers and brands, the holy month is also a great opportunity of impact and connectedness. If you’re planning to your digital marketing strategy in Ramadan 2019, this report will …

Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …