Tag: E-Commerce

Introduction Modern commerce demands the ability to swiftly adapt to changing shopper behaviors while navigating turbulent economic conditions. Achieving this agility is challenging for many enterprises due to their existing tech stacks. Legacy technologies and monolithic e-commerce platforms not only impede your ability to offer cutting-edge shopping experiences but also limit your team’s potential. This …

Introduction To thrive in today’s market, businesses must prioritize the future. Legacy technologies and outdated e-commerce platforms not only prevent you from delivering innovative shopping experiences but also restrict your team’s potential. While sticking with your legacy commerce system might seem safe and familiar, it can expose you to the following risks and challenges: Now …

In B2B eCommerce, even minor missteps can have significant consequences. Although most businesses strive to optimize their online sales strategies, some common mistakes, such as poor website usability, are often overlooked, which affects their growth potential and profitability. Nowadays, experts in B2B customer acquisition strategy can provide guidance and help you unlock your business’s full …

In the digital era, the realm of customer data management is undergoing significant transformations. As personal online identifiers, particularly third-party cookies, face increasing restrictions, businesses must recalibrate their strategies to meet changing realities. Major browsers like Safari, Firefox, and Chrome have already embarked on this trajectory, implementing stringent tracking prevention measures. These shifts have profound …

The aim of this whitepaper is to provide insight into the intricate and swiftly changing domain of Content Management Systems (CMS). Through surveys of over 150 decision-makers nationwide and extensive interviews with CMS market influencers, Winterberry Group has crafted an evidence-driven analysis. Delving into various CMS platforms, the paper discusses their use cases, factors to …

Congratulations on the launch of your new e-commerce store! Now, it’s time to drive traffic and boost sales. If you’ve been researching, you’ve likely come across some generic advice on increasing traffic. Perhaps you’ve been advised to focus on search engine optimization (SEO), start a YouTube channel or Facebook page, or churn out quick blog …

Lisa Paul Heydet, owner of ZizzyBee Bags, prefers gradual growth and has traditionally used low-cost, grassroots marketing strategies. In 2017, she sought to expand her brand and hired a marketing firm for $2,000/month, hoping to increase retail presence and press coverage. However, she encountered issues with turnover at the firm and a lack of communication, …

What Is a Product Page? Reflect on your most recent online purchase. What drove you to buy that particular item from that specific site instead of exploring other available choices? Chances are, the product page played a pivotal role in your decision-making process. It’s the cornerstone of converting visitors into customers, akin to a salesperson …