Tag: E-Commerce

For anybody undertaking a digital project of some kind, efficiency will be a top priority. Whether you are developing a website, mobile apps, video, eCommerce, content, social media, or advertising, all of these projects will require clarity from the outset. To deliver quality results, on time, you will need a cohesive team, good communication, and …

WhatsApp Business is a separate app that small businesses can use to connect with their customers. WhatsApp Business App was built with the small business owners in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to customer messages. Businesses using WhatsApp Business can connect …

Baby boomers are the generation born between 1944 and 1964, they are the largest and most economically well-off generation in developed markets since the largest share of them entered their peak earning years in the late 1980s and 1990s. As boomers move into retirement and their children become older and more independent, many will have …

Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, using retail applications is empowering consumers. Today, mobile is the most important digital touchpoint for retailers to win, serve, and …

Subscription service is saving customers the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember to …

What do Quora, Wikipedia, YouTube, and Instagram have in common? They all depend on user-generated content to exist. For businesses, user-generated content could be anything from reviews to a customer’s photo on Facebook. But what’s user-generated content? According to Jeff Bullas, “User-generated content, or UGC, is any contribution to a site or campaign that an …

Digital transformations for business operations are increasingly seen as essential to the future prosperity of companies across multiple sectors. Businesses around the world are investing their energies, time and money in growing their revenues online. Digital marketing has penetrated to the most micro levels in the economy, making even small shop owners create budgets for …

Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …