Introduction TikTok Shop has become one of the top four sales channels brands are prioritizing in 2024—and for good reason. With over 150 million active users in the US and millions more worldwide, TikTok isn’t just a trendsetter; it’s a major driver of sales. Two-thirds of shoppers are influenced to buy something they see on …
Evidently, the success of any business relies on sales, especially in a season like back to school. More sales equals more profits. Thus, businesses attempt to boost their sales any way they can. However, most of them go about it all wrong. Running an e-commerce business doesn’t mean it is mandatory to spend thousands of …
Facebook advertising is a must have for any business or brand trying to engage with new (or existing) customers. Although there are several new social channels that have recently opened up their advertising capabilities in the past couple of years, Facebook still undisputed king among its social peers. There are some challenges marketers face daily …