Tag: Driving Growth

INTRO  No one questions how large, well-established brands achieve growth. With decades or even centuries of brand equity and recognition, they leverage their vast resources to develop products, partner with agencies, and hire celebrities to create innovative, impactful marketing campaigns. They are growth machines. While learning from these industry giants can be motivating and informative …

Summary Develop a Growth Plan A growth plan outlines how your business will increase revenue by expanding market share with current customers or entering new markets over 12 months. It prepares you to seize opportunities and meet your objectives effectively. Supercharge Sales and Marketing The success of your growth plan hinges on strong sales and …

Vital to business growth Starting and managing a business presents a variety of challenges, and effective corporate governance can help navigate these obstacles, ensuring smooth operations and minimizing the difficulties of scaling up. This guide covers the fundamental principles of corporate governance, emphasizing its importance and the role of a well-rounded board of directors in …

Is your business ready to compete for the most important deals? Take a moment before responding, and reflect on two key points: how the process of selecting a strategic partner has evolved, and the increasing expectations of buyers. To consistently secure strategic transformation deals, it’s crucial to grasp how purchasing decisions are made: We surveyed …

The era of enterprise reinvention is here As the pace of business accelerates, so does its complexity. Traditional organizations are not equipped for today’s rapid changes, and leaders recognize this. According to a recent Accenture survey, 90% of C-suite executives reported that their organizations are undergoing an accelerated digital transformation. Leading companies are leveraging technology, …

CIOs and the tech team drive revenue growth by expanding and securing customer solutions, fostering product collaboration for new market entry, and enhancing growth through insights, automation, and algorithms. AI emerges as a pivotal technology in this growth strategy. CIOs play a crucial role in unifying technology strategies for marketing, sales, customer experience, digital, and …

In today’s rapidly evolving business landscape, aligning technology serves as the linchpin for catalyzing customer growth, compelling leading enterprises to pivot their strategies toward customer-centric expansion. As businesses increasingly prioritize customer-obsessed growth, it becomes imperative for technology architecture and delivery teams to adapt their approaches to align with these strategic imperatives. This necessitates a deep …

When it comes to successful leadership, attributes like vision, communication, integrity, and curiosity never go out of style. Marketing leaders must be able to build strong teams in the face of recruiting and retention challenges, keep up with the latest technologies, and driving growth. Leaders who introduce change and seek to align multiple functions or …