Tag: Documenting Marketing Strategy

There are a few questions in the marketing field that need to be answered, what separates successful marketing teams from the rest? what are the most successful marketers doing differently to achieve success? and how does your team stack up against others in the industry? This state of marketing report answers all the above questions, …

Documentation is how marketers will understand whether or not they’re getting the desired results from their efforts and guide to make changes to their marketing strategy as required. Part of what makes a documented strategy so powerful is that every team member from content creators to senior-level directors and everyone in between can see the …

The 7th Annual report, B2B Content Marketing Benchmarks, Budgets, and Trends-North America -To reflect the Maturing content marketing industry. The report produced by  Content Marketing Institute-MarketingProfs, paints a brighter picture than the last few years, indicating that content, marketing is alive and well!. Content marketers are on track with 62% reporting that their organizations are …