Documentation is how marketers will understand whether or not they’re getting the desired results from their efforts and guide to make changes to their marketing strategy as required. Part of what makes a documented strategy so powerful is that every team member from content creators to senior-level directors and everyone in between can see the …
Documented content marketing strategy is a goal-orientated process that assists with the overall marketing efforts. The purpose of a documented content marketing strategy is to provide direction towards an outcome. It’s quick and simple to find information about the importance of a documented strategy, but there never seems to be enough that motivates the organizations to implement …
The 7th Annual report, B2B Content Marketing Benchmarks, Budgets, and Trends-North America -To reflect the Maturing content marketing industry. The report produced by Content Marketing Institute-MarketingProfs, paints a brighter picture than the last few years, indicating that content, marketing is alive and well!. Content marketers are on track with 62% reporting that their organizations are …