Tag: Documented Strategies

Documentation is how marketers will understand whether or not they’re getting the desired results from their efforts and guide to make changes to their marketing strategy as required. Part of what makes a documented strategy so powerful is that every team member from content creators to senior-level directors and everyone in between can see the …

Marketers with a documented content marketing strategy are more likely to succeed, a documented content marketing strategy will help marketers to work smarter, more efficiently and more effectively. 58% of surveyed B2B marketers reported that they have a documented strategy for content marketing and social media, while 55% of marketers indicated that they have a documented …

The 7th Annual report, B2B Content Marketing Benchmarks, Budgets, and Trends-North America -To reflect the Maturing content marketing industry. The report produced by  Content Marketing Institute-MarketingProfs, paints a brighter picture than the last few years, indicating that content, marketing is alive and well!. Content marketers are on track with 62% reporting that their organizations are …