Documented content marketing strategy is a goal-orientated process that assists with the overall marketing efforts. The purpose of a documented content marketing strategy is to provide direction towards an outcome. It’s quick and simple to find information about the importance of a documented strategy, but there never seems to be enough that motivates the organizations to implement …
The 7th Annual report, B2B Content Marketing Benchmarks, Budgets, and Trends-North America -To reflect the Maturing content marketing industry. The report produced by Content Marketing Institute-MarketingProfs, paints a brighter picture than the last few years, indicating that content, marketing is alive and well!. Content marketers are on track with 62% reporting that their organizations are …